Booking Holdings Inc (BKNG) Stock Forecast
US · Consumer Cyclical
Current price
$177.05
Market cap
$137.19B
Mean price target
$224.41
Implied upside
26.7%
Key takeaways
- Analysts rate Booking Holdings Inc a “Buy”, with a mean price target of $224.41 — about 26.7% upside from the current $177.05, based on 35 analysts.
- BKNG is trading in the middle of its 52-week range, at 32% of the $150.14–$233.58 band.
- On valuation, BKNG trades at a premium P/E of 122.5 and an EV/EBITDA of 73.7.
- Profitability looks weak: return on equity is -12.4%, with a free-cash-flow margin of 56.2%.
- Its balance sheet looks adequate, with a current ratio of 1.06. Net debt/EBITDA stands at 1.6x.
Analyst consensus
| Consensus rating | Buy |
|---|---|
| Number of analysts | 35 |
| Mean target | $224.41 |
| High target | $298.00 |
| Low target | $175.00 |
| Rating split (SB / B / H / S / SS) | 6 / 24 / 8 / 0 / 0 |
Price & trading
| Current price | $177.05 |
|---|---|
| Previous close | $181.28 |
| 52-week high | $233.58 |
| 52-week low | $150.14 |
| 50-day average | $169.29 |
| Beta | 1.09 |
Valuation
| P/E ratio | 122.46 |
|---|---|
| P/B ratio | -15.00 |
| EV / EBITDA | 73.71 |
| Dividend yield | 0.0% |
| Revenue per share | $7.09 |
| Book value per share | $-11.18 |
Profitability
| Return on equity (ROE) | -12.4% |
|---|---|
| Return on assets (ROA) | 3.9% |
| Return on invested capital (ROIC) | -22.0% |
| Free-cash-flow margin | 56.2% |
| FCF yield | 2.4% |
Financial health
| Current ratio | 1.06 |
|---|---|
| Quick ratio | 1.06 |
| Debt / equity | -4.18 |
| Net debt / EBITDA | 1.61 |
| Interest coverage | 6.53 |
| Altman Z-score | 4.69 |
See the full BKNG breakdown on Luminoso
Valuation, profitability, efficiency, leverage & earnings-quality metrics — updated daily.
Start free — 2 months on usFrequently asked questions
- What is the current Booking Holdings Inc (BKNG) share price?
- Booking Holdings Inc last traded at $177.05 with a market capitalisation of about $137.2B.
- What is the analyst price target for BKNG?
- The mean analyst price target for Booking Holdings Inc is $224.41, roughly 26.7% above the latest price. The current consensus rating is “Buy”.
- Is BKNG expensive on a P/E basis?
- Booking Holdings Inc currently trades on a price-to-earnings ratio of 122.5, with a price-to-book of -15.0.
- Where can I see Booking Holdings Inc's full financial metrics?
- Luminoso tracks BKNG's valuation, profitability, efficiency, leverage and earnings-quality metrics alongside analyst data — updated daily. Create a free account to explore the full breakdown.
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Last updated 25 Jun 2026.
Data is provided for informational purposes only and is not investment advice. Figures are cached and refreshed daily; they may differ from real-time quotes.